Sony DADC UK appoints Natasha Tyrrell as General Manager Distribution

Sony DADC UK appoints Natasha Tyrrell as General Manager Distribution

After the complete destruction of the company’s UK distribution centre in Enfield by fire in the London riots, Natasha Tyrrell joins the company at a very interesting time in its development. A supply chain and logistics expert, with a reputation for active customer engagement and trouble shooting, Natasha will have opportunities to bring all of her industry experience to bear as part of the Sony DADC UK management team.

“With the events of last summer we needed a proven, hands-on performer to head our dedicated team and I’m pleased to announce our appointment of Natasha Tyrrell,” commented Chris Reiser, Executive Vice President at Sony DADC International. “Natasha decided to join us before the fire happened and was then brought in at the heart of the disaster, earlier than planned. Instead of having time to get accustomed to her new role, she immediately engaged with customers and took charge of finding interim locations for our distribution operations and re-establishing services levels.”

“I am more than excited to join this team and delighted at how quickly we were able to get back to business as usual after the fire,” Natasha Tyrrell adds. “Our customers have been very supportive and understanding during the past months. I cannot thank them enough, and want them to be sure that we will continue to expand and develop our service offering to them in the years ahead. After the riots, we can see a positive outcome with significant growth potential in our UK operation fuelled by a combination of skilled and dedicated professionals and new state-of-the-art distribution facilities due to come online this summer.”

Tyrrell is currently based at Cert Octavian in Hoddesdon, one of Sony DADC’s interim UK distribution facilities and spends significant time with clients and promoting the company’s product and services portfolio in London. She joins Sony DADC from Technicolor, where she held a number of senior roles including Distribution Services Director, UK and Scandinavia as well as Supply Chain Director, Major Studios UK. Prior to that, Natasha worked across a number of different industries, including automotive, finance and technologies sectors, developing international logistics pipeline and supply chain solutions. She has attended both Ashridge Business School and Glasgow Caledonian University, where she successfully completed a BA (Hons) degree in Business and Politics, as a well as a Master of Science in Logistics and Mathematics.

About Sony DADC
Sony DADC is a leading disc and digital service provider for the entertainment, education, and information industries, offering world-class digital and physical supply chain solutions, software services, and optical media replication services. The company’s network consists of service offices, optical media production, distribution and digital facilities in 19 countries worldwide.



Press Contact:


Sony DADC International

Christina Schobesberger

+43 6246 880 281