Sony DADC appoints Jesper Schertiger as new Senior Vice President European Sales and Marketing

Sony DADC appoints Jesper Schertiger as new Senior Vice President European Sales and Marketing

The entertainment industry is facing an unprecedented change as consumers adopt new behaviors and challenge providers to advance fresh business models. To continue the successful journey, Sony DADC is now appointing Jesper Schertiger as SVP European Sales and Marketing.


Jesper Schertiger will assume responsibility for the entire European sales function including both physical and digital supply chain services as well as Customer Service, Account management, Planning and Special Packaging. This combined with responsibility for the sale of Global Platform Services (GPS) – a newly integrated platform service for complete media lifecycle operations management, will allow a holistic sales approach.


With over twenty years of experience in the physical and digital content industry, including a strong focus on the International Home Entertainment Market, Jesper Schertiger will play a key role in enabling Sony DADC to support continuously throughout the entire product lifecycle.


“It is with tremendous enthusiasm and the greatest respect that I take up this responsibility to continue the successful journey in the market,” said Jesper Schertiger. “I look forward to strengthening the relationship Sony DADC already has with its clients and innovating strategies that make the most of this challenging environment.”


Dieter Daum, President & CEO, Sony DADC commented; “First of all, I would like to thank Chris Reiser for his numerous accomplishments over the past years and I would like to highlight the creation of our pan-European supply chain network and his unconditional commitment to Sony DADC. In addition to that, I’m delighted to welcome Jesper to his new and expanded capacity. We are fortunate to have benefitted from his expertise over the last years. Jesper's experience, reputation in the market, entrepreneurial and analytical knowledge of the content industry is an invaluable source of expertise for Sony DADC and all of our clients.”


Jesper Schertiger will be based in London.


About Sony DADC

Sony DADC is a leading disc and digital service provider for the entertainment, education, and information industries, offering world-class digital and physical supply chain solutions, software services, and optical media replication services. The company’s network consists of service offices, optical media production, distribution and digital facilities in 19 countries worldwide.



Press Contact:

Sony DADC International

Karin Ploner

Tel: +43 6246 880 398