Consumer awareness
Capturing requirements and promoting technical possibilities
Consumer awareness

As a global leader in the provision of technology and services to the entertainment industry, we at Sony DADC are also aware and conscious about our role in developing markets and successfully introducing new products and services that altogether comprise an entire entertainment eco-system.


The consumer − being the final destination of the content journey − is an important player in the value chain and has a leading role in assessing whether or not a new product or service delivers the desired values and excitements.


Capturing consumer requirements and promoting the possibilities that technology and associated services can do to enhance the consumer benefit is essential for successful businesses.


Our involvement extends to the point of sale and even to the homes of the content consumers, whether content is delivered physically or digitally. This is why we take on the role to work with consumers, helping them to embrace new technology and services.